Explore my approach and the outcomes it creates
Case studies illustrating systems‑level thinking, product strategy, and cross‑channel impact across enterprise and consumer ecosystems.
Integrating storytelling and entertainment into a single, scalable component
Impact: Lifted click‑through rates in Hemisphere and elevated NPS across the Starlink onboard experience.
Evolving and rebranding the Atmos design system and United Airlines’ digital presence
Impact: 85% increase in design system adoption across united.com, Higher accessibility scores
Creating a unified benefits experience for MileagePlus® cardmembers
Impact: 1.8M+ sessions to My Cards since launch, averaging ~11K sessions per day
Delivering a simple and intuitive PlusPoints exchange experience for MileagePlus® members
Impact: 1.2M+ PlusPoints exchanged by 11K unique members
Transforming Hemispheres from a print magazine into a modern, digital travel inspiration platform
Impact: Over 300 destinations with custom content, 10K visitors per day, $6M booking revenue
Taking gamification to the next level with a reimagined Mile Play experience
Impact: $168M of combined revenue for all Mile Play offers during 2025
